Why get a page in the web
18 Good reasons to do it
1. Fastest Growing Medium in the World -
The Internet is the fastest growing marketing and communications medium in
the world. Time Magazine reported in the summer of 1994 that the Internet had recorded an
81% rate of annual growth. This rate increased in 1994 and the size of the Internet is
expected to double by the end of 1995. Experts predict that the Internet will grow from
about 50 million today to over 200 million consumers online by the year 2000.
Expand your business out of your home town or city into the emerging
global market place. You may not be able to make sense of the mail, phone and regulation
systems in all your potential international markets, but with a Web page, you can open up
a dialogue with international markets as easily as with the company across the street.
3. Internet as the Great Democracizer -
Only on the Internet can you compete head on with large or Fortune 500
companies. You can implement things faster, provide better service, and have a better
understanding of what your target market wants and needs.
4. Reduce Service Calls -
By having complete information about your products and services on the
Internet, you can drastically reduce the time and expense of helping customers over common
problems. How about making forms available to pre qualify for loans, or have your web page
do a search for that classic jazz record your customer is looking for, without tying up
your staff on the phone to take down the information? Allow your customer to punch in
sizes and check it against a database that tells him what color of jacket is available in
your store? All this can be done, simply and quickly, on the WWW.
5. Increase your professionalism -
Your customers will be impressed with your 'forward looking' vision and
feel more comfortable about doing business with you.
6. To Create a 24 Hour Service -
If you've ever remembered too late or too early to call the opposite
coast, you know the hassle. We're not all on the same schedule. Business is worldwide but
your office hours aren't. Trying to reach Asia or Europe is even more frustrating. But Web
pages serve the client, customer and partner 24 hours a day, seven days a week. No
overtime either. It can customize information to match needs and collect important
information that will put you ahead of the competition, even before they get into the
office.
7. To Stay In Contact With Salespeople -
Your employees on the road may need up-to-the-minute information that will
help them make the sale or pull together the deal. If you know what that information is,
you can keep it posted in complete privacy on the WWW. A quick local phone call can keep
your staff supplied with the most detailed information, without long distance phone bills
and tying up the staff at the home office.
8. To Heighten Public Interest -
You won't get Newsweek magazine to write up your local store opening, but
you might get them to write up your Web Page address if it is something new and
interesting. Even if Newsweek would write about your local store opening, you wouldn't
benefit from someone in a distant city reading about it, unless of course, they were
coming to your town sometime soon. With Web page information, anybody anywhere who can
access the Web and hears about you is a potential visitor to your Web site and a potential
customer for your information there.
9. Slash Printing Bills! -
Designing, printing, and mailing brochures or catalogs is very expensive.
Sometimes, information changes before it even gets off the press. Now you have a pile of
expensive, worthless paper. Adding new products to it throughout the year is prohibitively
expensive. Electronic publishing changes with your needs. No paper, no ink, no printer's
bill.
10. Slash Postage Bills! -
The Internet allows you to get your message to tens of thousands of
interested people. You can modify your catalogs daily or hourly, you can send your message
through email to thousands absolutely FREE!
11. Allow Feedback From Customers -
You pass out brochures, catalogs, and advertise locally. But it doesn't
work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong
market? Keep testing, the marketing books say, and you'll eventually find out went wrong.
That's great for the big boys with deep pockets, but who's paying the bills? You are and
you don't have the time nor the money to wait for the answer. With a Web page, you can ask
for feedback and get it instantaneously with no extra cost. An instant e-mail response can
be built into Web pages and can get the answer while its fresh in your customers mind,
without the cost and lack of response of business reply mail.
12. To Reach The Specialized Market -
Sell fish tanks, art reproductions, flying lessons? You may think that the
Internet is not a good place to be. Well, think again. The Internet isn't just computer
science students anymore. With the 47 million and growing users of the WWW, even the most
narrowly defined interest group will be represented in large numbers. Since the Web has
several very good search programs, your interest group will be able to find you. Or your
competitors.
13. To Serve Your Local Market -
We've talked about the power to serve the world with a Web page. How about
your neighborhood? If you are located in San Francisco Bay Area, the Raleigh NC area,
Boston or New York, there is probably enough local customers with Web access to make it
worth your while to consider Web marketing. A local Palo Alto, CA restaurant even takes
lunch orders through the Internet! But no matter where you are, if the big client has Web
access, you should be there too.
14. Internet Users are Intelligent and Have Large Disposable Incomes
Study after study confirms that the people who use online services and the
Internet have the most education and a large disposable income. Internet users are
probably the highest mass-market demographic available. Usually college-educated or being
college educated, making a high salary or soon to make a high salary, it's no wonder that
Wired magazine, the magazine of choice to the Internet community, has no problem getting
Lexus and other high-end marketer's advertising.
15. Post Job Opportunities -
Recruit Great Employees - Finding good help is often the HARDEST part of
running a successful business. Use the Internet to find the best and brightest!
16. Competition is on the Internet -
so you must keep up and not be left behind in the dust.
17. Because your competitor is NOT on the Internet
so this is an opportunity to jump ahead of the crowd and appear as a mover
and shaker.
And the best reason to be on the Internet!
With over 50 million + people on the Internet and almost all people
visiting your web page will have found it by specifically LOOKING for information about
your product or service, you will sell a much higher percentage of them.
Bottom Line: With the Internet virtually doubling every year and businesses of all sizes
getting connected worldwide, companies can't afford not to be connected. Once you're
connected you'll wonder how you ever ran your business without it!
For more information contact us
marketing@signal.com.mx |
