Focus Groups Services
What are Focus Groups?
- Focus groups are research
studies where a meaningful group of 10-12 people meet to
discuss a common theme or interest.
- Led by an expert moderator,
who structures discussions, focus groups normally last 1½ -
2 hours and result in written and oral reports of findings.
Clients and sponsors often observe focus groups being
conducted or review videotapes made of them.
Who Uses Focus Groups?
- Focus groups are used by
market researchers, political analysts, advertising concerns
and public relations firms. They are also widely used by
government agencies, health organizations, private
businesses and non-profits.
The Signal Focus Group
Package
- We offer our clients focus
group services as a "package" or as single services.
- The focus group package
provides a convenient and cost-effective bundling of
services for the client who wants one or more complete focus
groups.
- In our paackage we perform
all the background research, develop the Moderator's Guide,
recruit respondents, provide facility rental (Gessell
Chamber), conduct the focus group interviews, analyze the
results and produce a written and/or oral report of findings.
- We also provide a
videotape of the sessions
- Discounts for multiple
focus groups are available with the focus group package.
Focus Group single services
- The focus group package is
usually the most economical way to develop focus groups.
However, some clients prefer to perform some tasks
themselves using The Signal Group to supplement their
efforts.
- For these clients we offer
single services which may be purchased separately
- Recruiting of Respondents
- Moderation Services
- Audio and Video Recording
- Design Consultation
- Report Writing
- Hosting and Catering
- Facility Rental
Preliminary Package Costs
Planning and Research
Research, conceptualization
and development of the
" Moderator Discussion Guide " include 1 session of
preplanning, preparation of visual materials and
stimulation and samples.
Final report and recommendations
|
$15,000.00
($1,500 US CY) |
Recruiting
It includes incentives for
consumers and recruitment on the part of Signal
Focus Group socioeconomic
Level C
|
$4,000
$400 US CY
for each group of 8 people in sessions of 2 hours
|
|
Focus Group socioeconomic
Level B |
$10,000
$1,000 US CY
for each group of 8 people in sessions of 2 hours |
|
Focus Group socioeconomic
Level A |
$16,000
$1,600 US CY
for each group of 8 people in sessions of 2 hours |
Moderation of sessions
Moderator:
Moderation and Conduction of Focus Group
|
$ 4,000
$400 US CY per session ( 2 hours) |
Reports
|
Report and conclusions of
the Moderator |
$4,000
$400 US CY per session ( 2 hours) |
|
Video Report without edition |
$1,500.00
$150 US CY per session (
2 hours) |
Video Report edited with the
important points of each group for use
of the client |
$4,000.00
$400 US CY per session ( 2 hours) |
Stenografic transcriptions
of the sessions
|
$4,000
$400 US CY per session ( 2 hours) |
Facility Rentals and
Catering
Coordination of rents of
investigation sites (Gesell chambers, halls
hotel, club etc)
|
Cost plus commission of
agency 17,65%
Aprox $400 US CY per session |
Food, drinks and
refreshments
|
Cost plus commission of
agency 17,65%
Aprox $ 100.00 US CY per session
$10.00 per person /
consumers
$20.00 per person /observers
|
Travel, lodging and
transportation
Airplane Class Tourist and Hotels 5 stars
|
On behalf of the client
|
In order to develop a formal
proposal we ask for the definition of the target markets and
the wished number of discussion sessions.
Signal Group also covers an ample range of services; marketing
research and advertising for products and services directed to
the consumer or end user and for companies.
Quantitative studies:
Individual interviews with
structured questionnaires.
Qualitative studies:
Focus groups sessions of
moderated in depth discussions with a guide of topics
Each study is designed in
individual form to cover the needs detected for the client.
The most frequent studies
are:
- Opinion surveys towards a
brand or packaging
- Investigation of habits
and attitudes towards a product category.
- Determination of profile
and origin of clients or users.
- Test of intrinsic product
characteristics (degustations, positioning in the home,
etc.)
- Evaluation of packings and
product presentation.
- Pre-test advertising.
- Evaluation of promotional
campaigns and public relations.
- Advertising evaluation of
effectiveness.
- Habits of exhibition to
advertising means.
- Image and positioning of
brands, marks or companies.
- Evaluation of service and
satisfaction of the client.
- Segmentation of markets.
- Studies of public opinion.
For more information on
prices and services our site in Internet can be consulted, or
send us an email with your needs.
marketing@signal.com.mx
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